JELLYCAT

The History of Jellcyat

For 25 years, London-based Jellycat has shared joy with people of all ages, worldwide, by creating the most loveable and playful toys in luxuriously soft fabrics. Jellycat’s unmistakeable creations have disrupted and redefined the category.

The core Loveables range features obscure and wonderful characters, including Capybaras and Chameleons, as well as more conventional bunnies and teddies. The Amuseables range features all kinds of inanimate objects, ranging from food to plants to sports characters, all brought to life with loveable facial expressions.

Found in the most prestigious retail spaces and online stores in over 80 countries, Jellycat stands among the most loved and respected soft toy brands in the world.

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STUFFIES

Bunnies, bears, turtles, elephants, furry, fluffy, winged... Every Jellycat animal comes chock-full of charm! The question is: which cute friend will you choose?

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AMUSEABLES

Ever met a sardine tin with personality? A croissant who grins back at you? Playful and perfectly giftable, Jellycat Amuseables make everyday life even more fun.

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BLANKIES & RATTLES

Snuggly blankets and rattles with familiar faces to make bedtime something to look forward to.

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BOOKS

Explore the whimsical world of the Jellycat library and the stories within.  

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BORN IN LONDON. LOVED WORLDWIDE.

For a quarter of a century, Jellycat have shared the joy of Jellycat toys with people of all ages, across the globe. Over this time, their unmistakable characters have gained the affection of millions – and center stage in many of the most prestigious stores across 77 countries. 

Jellycat's designers play until something magical and unexpected happens – and a new character is born! The brand sources beautiful materials that are noticeably softer, subtler and long-lasting.