Rowenta

Founded in Germany in 1884, Rowenta’s history is marked by innovation.

The German Robert Weintraud founded the company “Weintraud & Co” and registered the brand “Rowenta” in 1909. At this time, the brand was selling products, which had little in common with those of today (writing implements, smokers’ accessories, toiletries). Here are a few highlights from the company’s history…

Uncompromising products, dedicated to their function…

During the 20s, Rowenta brought out their first range of small, household electrical goods, consisting of an iron, a toaster, a coffee maker and a kettle.
In 1965, Rowenta was awarded a prize from the Museum of Modern Art in New York, for, of all things, a cigarette lighter.
Rowenta has had left its mark on a great many people with its innovation in the field of linen care products. For example, in 1949 they would bring out their first iron to be fitted with a thermostat, and in 1957 their first steam iron.
In 1974 Rowenta launched their first vacuum cleaners. From there on inwards, they would play an ever increasingly important part of the brand, and even today, continue to be a success story.
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